What is "Pink Tax"?

From baby clothes to shampoo, women pay more than men for hundreds of products they use every day.  The only difference is the packaging! So how can women avoid paying the “pink tax”?  Financial Professional Deana Howard shared some ideas with KWTV.

  1. Toys

  2. Hair care products & razors

  3. Deodorant

  4. Mortgages

Click here for more information about the study and more examples of gender-based pricing.



Tanking Oil Prices and What It Means For Your Wallet 



Deana Howard-Powerball Winners Advice


Deana Howard joined Rise and Shine to talk about ways to cool off your spending so your budget doesn't overheat this summer.   (for complete interview click here)

As the temperature goes up in the summer, personal spending follows closely behind. Here are 4 ways to cool off your spending so your budget doesn't overheat.

1.  Pack Your Meals

2.  Shop With a List

3.  Cut down the A/C bill

4.  Choose a vacation wisely

Start by clicking here for a vacation budget calculator.



Welcome to our Web site, where you’ll find a wealth of information in the form of newsletter articles, calculators, and research reports.

We hope your visit will help you understand the opportunities and potential rewards that are available when you take a proactive approach to your personal financial situation. We have created this Web site to help you gain a better understanding of the financial concepts behind insurance, investing, retirement, estate planning, and wealth preservation. Most important, we hope you see the value of working with skilled professionals to pursue your financial goals.

We’re here to help educate you about the basic concepts of financial management; to help you learn more about who we are; and to give you fast, easy access to market performance data. We hope you take advantage of this resource and visit us often. Be sure to add our site to your list of "favorites" in your Internet browser. We frequently update our information, and we wouldn’t want you to miss any developments in the area of personal finance.